How to Earn Money Through Google Adsense

Three Methods:Creating an Ad Unit How to Design Your Ad Campaign What's it Worth?

Money for nothing? Well, not quite—but close! Google’s AdSense is a revenue-sharing opportunity for small, medium and large web sites that places ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages. In turn, you get paid a small amount when the ad is either displayed on your page, or clicked on. We'll show you some good ideas that added to your own, will help increase your AdSense revenue.

Method 1 of 3: Creating an Ad Unit

1
Sign into your AdSense account. Go to AdSense, and click on My ads in the upper left.
- Create a new Ad unit. In the main screen area, under Content > Ad units, click the +New ad unit button.
2
Name your ad unit. This can be any name that suits you, but many find creating a standard naming format helps them manage large amounts of data.
- For example, using [target site for the ad]_[ad size]_[ad date] is one approach, that would look like this: mywebsite.com_336x280_080112. Whatever format you decide to use for naming, make that your standard.
3

Pick a size. See "How to Do It" below for details, but Google has found best practices that generate more clicks.
4

Set your ad type. This determines the types of ads you will see on your website: text only; text and image/rich media; and image/rich media only.
5
Create a custom channel. A custom channel lets you group ad units however you choose, such as by size or location on a page.
- You can track performance by custom channel, and turn your channel into a targetable ad placement so advertisers can target their ads to your ad units.
6
Create your ad style. This lets you choose colors for the various components of an ad: border, title, background, text, and URL. It also lets you choose corner styles, from square to very rounded, a font family, and a default font size.
- It's good practice to create an ad style that harmonizes with the look and colors of your website.
- You can use Google's presets, or use your own custom settings. In either case, a sample ad on the right will show you how your ad will appear
7
Get the code for the ad. When you're done with the ad setup, either save your ad unit, or click the Save and get code button at the bottom to get the HTML code for your site.
- If adding code to your site is a puzzle you want help with, click here for Google's code implementation guide.

Method 2 of 3: How to Design Your Ad Campaign

1
Analyze your content. In designing any kind of ad campaign, it's crucial to know who your target is. If you're writing a food blog that caters to single men on a budget, for example, you've narrowed the scope of who you will be appealing to. You've also got a very good focus point for your ads. What are things single men who cook drawn to? Here are some possibilities: dating, cars, movies, politics, and live music.
- Think about who frequents your website, write down what you feel are the most important characteristics of your viewers.
2
Fine tune advertisements. While AdSense will auto-populate your page with what they feel are relevant ads, use their tools to provide tighter controls.
- Set up channels. Channels are like labels that let you group your ad units your way—by color, category, or pages. By setting up channels, you can get detailed reports on the performance of your ad units, and use that to your advantage. For example:
  - Use one style of ad on one group of pages, and another style on another group. Track and compare the performance of the two styles, and pick the best performer.
  - Compare performance on pages that focus on different things. For example, if your pages about gardening perform better than your pages on cooking, you might consider adding more to your gardening pages.
  - If you have separate domains, set up a channel to track each of them to see which is generating the most clicks.
3
Optimize your ad placement and site design. Google has found there are places where ads are more effective, and places where they are less effective.
- Ads that appear when you first arrive at your page (i.e., "above the fold" as they say in the newspaper world) tend to be more effective than those that are below the fold.
- Ads on upper left tend to perform much better than ads on the lower right.
- Ads directly above the primary content, and ads that appear at the bottom of the page and above the footer tend to perform very well.
- Wider ads are generally more successful, as they are much easier to read.
- Ads that display images or video perform very well.
- Using colors that complement your website colors will make them more readable, and so more effective.
4
Learn how AdSense works. AdSense automatically sends ads to your site based on a few different criteria:
- Contextual targeting. AdSense crawlers scan your page, analyze your content, and serve up ads designed match your content. They do this using keyword analysis, word frequency, font size, and the link structure of the web.
- Placement targeting. This allows advertisers to choose to run their ads on specific subsections of a publisher's website. If your website matches an advertisers criteria, their ad will appear on your page.
- Interest-based advertising. This lets advertisers reach users based on their interests and the user's previous interactions with them, such as a visit to their website. Google's Ads Preferences Manager allows users themselves to choose their interest categories, which further helps advertisers focus their ad campaigns. This method is good for monetizing your site more efficiently, as it increases the value for advertisers and provides a more relevant experience for users.

Method 3 of 3: What's it Worth?

1

Manage your expectations. When you sign up for AdSense, you'll want to know what kind of revenue can you expect to see. There is a lot that goes into what kind of return you can expect, and managing those things will help you maximize your earning potential.
2
Traffic. First and foremost , in order to generate any kind of revenue from AdSense you must have people clicking on your ads. In order for this to happen, you need to have people on your site, reading your content! Whether you have a business website, or a personal blog, the rule is the same: Get the word out!
- Heavily trafficked large sites can see over a million hits a day, whereas a blog might feel lucky if they have 100 visitors a day.
- For every thousand page impressions (views) you receive, you may earn from $.05 to $5. Yes, that's a broad range—over a month, that is between $1.50 and $150.00! Where in that range you can expect to frequent depends entirely on you, your site, and your promotion efforts.
3
Cost Per Click (CPC). This paid every time somebody clicks an ad on your page. No, you can't click your own ad—Google will see this, and shut you down so fast your head will spin. The advertisers set the price for these ads, and they can vary greatly.
- An advertiser may spend a lot on a per-click basis, but that ad may generate very little interest on your site.
- An ad that may generate $.03 per click may get 100 hits, but that doesn't add up to much.
4

Click-through Rate (CTR). This is the percentage of visitors to your site compared to how many them actually clicked on an ad. If 100 people came to your site, and 1 of them clicked an ad, your CTR is 1%, and that's not an unreasonable number. You can see how getting more traffic to your site will really make a difference.
5
Revenue per 1000 impressions (RPM). This is an estimate of how much you might receive if you have 1000 impressions (page views).
- If you made, for example, $1 for 100 impressions, your RPM would be $10. There is no guarantee you'll make that, but it's a good way to check the overall performance of your site.
6

Content is king. The quality of your content is an important factor in understanding your earning potential. If your site provides rich, compelling content and a great user experience, you will have more interested users. Google's crawlers will also have an easier time determining the type of ad content would best fit on your site. Interested users + targeted ads = $$$
7
Start building keyword-rich pages. Liberally seed with well researched, profitable keywords, and get lots of high quality links to your site.
- If your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free puppies.
- If you concentrate only on top-paying keywords, you’ll face stiff competition. What you want are keywords that are high in demand and low in supply, so do some careful keyword research before you build your pages.

How to Start Making Money Blogging

Six Parts:Laying the Groundwork Example Blog - WordPress Designing and Creating Your Site Starting to Blog Making Money Creating a Community

To start making money by blogging, read this step by step process to creating and marketing a blog.

Part 1 of 6: Laying the Groundwork

1

Understand what a blog is. Define a blog as a type of website or part of a website often maintained by someone making regular entries of commentary, descriptions of events, or other material such as graphics or video. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format forms a large part of a blog.
1. 2
  
  Plan to write your blog in a tone appropriate to your blog topic. The most important part of any blog is what you have to say and how you say it. People will inevitably return to your blog if the subject you write about and the style in which you write it appeals to them. Keep it personable so as to invite interaction through blog comments and links back to your blog from other bloggers who like what you write.
2. 3
  Choose a niche market and domain name. If you’re setting up a blog with the intention of making money, you need to find a profitable niche. Let’s assume that selling hair care products is a potentially profitable niche. A possible search term that someone might use for a hair care product might be "hair care shampoo," so an appropriate domain name would be "haircareshampoo.com".
  - Selecting a good "buyer keyword" is critical. Try to select one that pulls in readers that are ready to buy. Another good example of a long-tail buyer keyword might be "eczema remedy." This keyword probably has a high level of competition, but it's just an example. Think of the reader who is searching for this term. They likely have a problem (eczema) and they're already looking for a solution. If your blog is informative and well designed, there's a good chance you'll be able to monetize your traffic.
3. 4
  
  Choose which blog software to use. There are a number of popular blogging software around, including Blogger and Wordpress. My favorite is Wordpress – in fact I created this blog using Wordpress, and that’s the one I’m going to use to help you setup your blog - it’s very simple to use, and it has many powerful features including plug-ins and web template system that uses a template processor
4. 5
  Go to your new blog website. (Such as http://www.yourblogname.com) Substitute your actual domain name for "yourblogname".
  - Click on “Cpanel login.” If you don’t see "Cpanel login" to click then type this in the browser address bar +slash+cpanel. "http://www.yourblogname.com/cpanel" using the actual name you registered.
  - Type in your username and password that you chose when you bought the "web hosting" provider. Should be in your BLOG FILE.
  - Scroll down to “Software/Services.”
  - Click on “Simple Scripts.” Part 2 of 6: Example Blog - WordPress
  - 1
    
    Click on the WordPress icon.
    
    2
    
    Choose the latest version of WordPress. (The highest number is the latest.)
    
    3
    
    Click “Install Now.”
    
    Select your domain name.
    
    Leave the “subfolder” box empty.
    
    Give your site a name. This is the name of your blog, i.e. “My Hair Care Blog.” Usually the same name as your domain name.
    
    Enter a tagline – caption catchphrase. This would be like your branding, i.e. “The Place Where You Learn All About Ducks.” (You can modify this very easily later so don’t worry about it being perfect now.)
    
    Uncheck the check box next to “Generate Admin Login.” This way you can choose your own.
    
    Choose and keep your Admin user name and password. This is for logging into your WordPress Dashboard for writing your posts and setting up your blog. It’s best if this is different from your cpanel username and password.
    
    Leave “Automatically create a new database” checked.
    
    Check the legal agreement.
    
    Click “Complete.”
    
    4
    
    Read your email to confirmation from BlueHost (your web host) with the username and password you chose, plus any other information you might need.
    
    5
    
    Setup your WordPress Dashboard -- where you control everything about your blog including writing posts and customizing the look of your blog.
    
    Login, go to: “yourblogname.com/wp-admin” in your browser.
    
    Enter your WordPress Dashboard Login username and password that you set up in an earlier step. Part 3 of 6: Designing and Creating Your Site
    
    1
    
    Create a blog design that reflects your blog's image. It’s important that you create a design that reflects the content and image of your blog - from your font to your color choices, make sure each element of your blog's overall design is consistent with your blog's image. For example:
    
    In a serious blog about marketing, it would be confusing in readers' minds, if the blog design included cartoon like clipart, balloon fonts and glitter effects.
    
    2
    
    Choose elements that often make up a blog including:
    
    About Me
    
    Categories
    
    Posts
    
    Contact
    
    3
    
    Install a theme for your blog. Under appearance, click on "Themes" and then click "Install Themes". From here, you can browse through a number of different themes from which you can select one you’re happy with.
    
    Download the theme plugin and save it in a sub-folder on your computer.
    
    Open the zipped folder.
    
    Click “extract all files”
    
    Upload files or a folder to “wp-content/plugins” on your “remote server” via FTP on FileZilla. Part 4 of 6: Starting to Blog
    
    1
    
    Write blog posts people want to read. It is a matter of speaking honestly and openly about a subject you're passionate about. The more you promote your blog, the more people will find it and the greater likelihood that some of those people will read what you have to say, like it,
    
    2
    
    Use strategies to drive traffic to your blog:
    
    Email Marketing: send emails to your contacts who might be interested in your blog and suggest that they forward your link to their contacts.
    
    Participate in blog carnivals. Search online for them or check out BlogCarnival.com.
    
    SEO: Optimize your site for search engines. One software I recommend is WebCEO, and there is a free version of it.
    
    3
    
    Post relevant comments on related blogs for exposure to those readers.Register as a member using "yourblogname.com" as your username and:
    
    Build links to your blog by posting comments on other blogs that have “dofollow” links which means that search engines will see those links. That helps to improve your exposure.
    
    4
    
    Do video marketing. Creating a video for marketing is much easier than you think. The best software used for making a video is Animoto.
    
    5
    
    Promote your blog. Use sites like "Yahoo! Answers" to drive traffic to your blog. You can also drive more traffic to your blog using some of the social networking sites:
    
    Twitter
    
    Facebook
    
    LinkedIn
    
    StumbleUpon
    
    Digg
    
    Reddit
    
    6
    
    Be persistent and write good content . Once you have the basics down you’ll continue developing and learning more. Part 5 of 6: Making Money
    
    1
    
    Get help from friends. One way to get a friend like this is to join a forum, like Digital Point, which is full of people looking to help each other for online business.
    
    2
    
    Be smart about what programs you buy into.
    
    Stay away from buying How to ebook scams about making money online.
    
    Consider buying a system and e-program that can completely automate everything -- from e-sales, e-credit card usage and e-downloads (delivery online) -- to everything else that is needed to keep sales, customer info and operate a successful business online.
    
    3
    
    Choose, create and sell your own "e-product" that people will want to buy:
    
    Information e-products may be quick to create and quick to market. The product that you would sell is digital and your space taken up is on your computer and on the online site harddrive. This method does not take years, nor require much help, nor take great funds to manufacture. You can create information products in as little as a a day or two, post it, and begin generating revenue. You need a special topic and a computer (no stock, no mailing or counting inventory). This takes no space in your garage, house nor a store because you do not have to buy any products to sell. For example:
    
    Create a good ebook yourself and make money by marketing that online.
    
    Create an "e-store" yourself and make money by marketing several e-products online.
    
    4
    
    Sign-up for "Pay Per Click" with a site(s). With such a service, you get paid for visitors on your site clicking on other peoples' ads to be redirected to that other site. That may work by creating cookies that give you credit for sending a [legitimate] client. For example:
    
    Google’s Adsense program: Google will read your article that you write and find "ads that are relevant" to it and display them next to or within the article. Having very relevant ads, can be of benefit to the readers, too.
    
    5
    
    Do affiliate marketing. In this process, you sell someone else's products, but you must learn how to connect with your buyers on a more fundamental level, using unconventional strategies and techniques, mixed in with more conventional methods such as the pay per click. Part 6 of 6: Creating a Community
    
    1
    
    Keep it up. As you write quality content, your audience will start to build. The building of followers makes creating a membership site a logical way for readers to communicate with each other via forum, or messaging.
    
    2
    
    Consider memberships. Membership sites are a terrific way to make money. You charge a small monthly fee for users to gain access to exclusive content, video content, or possibly direct access to you through Q&A or live events.
    
    There are many Word Press plugins to add membership services into your site. Many plugs offer many different levels of membership, and reoccurring payment processing. Be sure to review, work with, and verify the plugin you choose will meet your needs now and in the future.